By Azhar Razak
Sri Lanka is to adopt a different tourism promotion strategy next year by focussing on key sectors during each month.
The move is in line with the year being declared as ‘Visit Sri Lanka Year’.
According to a top official, the new proposal should help the industry to attract more tourists to the island as it aims to concentrate on specific aspects of tourism each calendar month.
Sri Lanka is to adopt a different tourism promotion strategy next year by focussing on key sectors during each month.
The move is in line with the year being declared as ‘Visit Sri Lanka Year’.
According to a top official, the new proposal should help the industry to attract more tourists to the island as it aims to concentrate on specific aspects of tourism each calendar month.